[Elist] ALLSTATE's motorcycle safety program

John Del Santo mcbwaycool at yahoo.com
Tue Jul 26 15:19:02 PET 2011

I wanted to let our ABATE members know that I am in contact with the Allstate "Once is Never Enough" motorcycle safety program,  and will follow up as things happen.         John Del Santo

Allstate Wants Drivers To See Yellow, Then “Look” for Motorcyclists on the Road 
Insurer places caution signs in 25 cities to remind drivers to LOOK for riders and help save lives
Twenty-five cities are getting some new traffic signs designed to bring awareness to motorcyclists on the road, thanks to Allstate. The insurer will be placing cautionary signs at intersections in 25 major metropolitan areas to prompt drivers to look out for riders at intersections. An average of three motorcyclists are killed every day at intersections in the United States, and crash data reveals that motorcycle crashes happen more often in intersections than elsewhere, relative to the amount of time riders spend in them. 
The caution signs, which are yellow and diamond-shaped, feature a motorcycle silhouette and are inscribed with the word “LOOK” to encourage motorists to look for motorcycles before crossing an intersection. The signs, part of Allstate’s “Once is Never Enough” (ONE) program, are designed to increase awareness of motorcycle collisions with motorists at intersections and to help remind drivers and riders alike that looking once at intersections is never enough. 

John Del Santo
(619) 223 - 0421
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